360 Creative Director | Digital Media & Gen AI Specialist | Business Communication Specialist
TikTok and Short-Form Video Marketing: The Power of Bite-Sized Storytelling
Short-form video platforms, especially TikTok, have transformed the landscape of digital marketing by enabling brands to deliver authentic, emotionally resonant messages in a matter of seconds. This article examines the conceptual foundations, strategic advantages, and operational frameworks for leveraging TikTok and short-form video marketing as a critical element of modern brand communication. Consumers today are […]