360 Creative Director | Digital Media & Gen AI Specialist | Business Communication Specialist
AI-Powered Customer Engagement: The Future of Intelligent Relationship Management
Artificial intelligence (AI) is no longer a peripheral technology in marketing — it is increasingly the cornerstone of advanced customer engagement strategies. This article critically examines the conceptual foundations, benefits, operational frameworks, and ethical considerations of AI-powered customer engagement, arguing that it represents a paradigm shift in relationship management. IntroductionIn today’s hyper-competitive markets, where customer […]