360 Creative Director | Digital Media & Gen AI Specialist | Business Communication Specialist
Augmented Reality Campaigns: Transforming Brand Experiences in the Digital Age
Augmented reality (AR) has emerged as a transformative tool within digital marketing, merging the virtual and physical worlds to deliver immersive, memorable brand experiences. This article critically examines how AR campaigns reshape marketing practice, their technological underpinnings, benefits, and challenges, while also exploring their future trajectory in a data-driven marketplace. Introduction Traditional marketing channels often […]