360 Creative Director | Digital Media & Gen AI Specialist | Business Communication Specialist
The Influence of Gen Z on Marketing and Consumer Trends
n recent years, Generation Z (Gen Z) has emerged as a dominant force in shaping global markets, business strategies, and cultural trends. Born between 1997 and 2012, this generation is not only highly connected and tech-savvy but also deeply engaged with social and environmental issues. With an estimated purchasing power of over $140 billion, Gen Z represents a […]