360 Creative Director | Digital Media & Gen AI Specialist | Business Communication Specialist
AI-Powered Customer Engagement: The Future of Intelligent Relationship Management
Artificial intelligence (AI) is no longer a peripheral technology in marketing — it is increasingly the cornerstone of advanced customer engagement strategies. This article critically examines the conceptual foundations, benefits, operational frameworks, and ethical considerations of AI-powered customer engagement, arguing that it represents a paradigm shift in relationship management. IntroductionIn today’s hyper-competitive markets, where customer […]
Augmented Reality Campaigns: Transforming Brand Experiences in the Digital Age
Augmented reality (AR) has emerged as a transformative tool within digital marketing, merging the virtual and physical worlds to deliver immersive, memorable brand experiences. This article critically examines how AR campaigns reshape marketing practice, their technological underpinnings, benefits, and challenges, while also exploring their future trajectory in a data-driven marketplace. Introduction Traditional marketing channels often […]