360 Creative Director | Digital Media & Gen AI Specialist | Business Communication Specialist
Articles By This Author
AI-Powered Customer Engagement: The Future of Intelligent Relationship Management
Artificial intelligence (AI) is no longer a peripheral technology in marketing — it is increasingly the cornerstone of advanced customer engagement strategies. This article critically examines the conceptual foundations, benefits, operational frameworks, and ethical considerations of AI-powered customer engagement, arguing that it represents a paradigm shift in relationship management. IntroductionIn today’s hyper-competitive markets, where customer […]
Augmented Reality Campaigns: Transforming Brand Experiences in the Digital Age
Augmented reality (AR) has emerged as a transformative tool within digital marketing, merging the virtual and physical worlds to deliver immersive, memorable brand experiences. This article critically examines how AR campaigns reshape marketing practice, their technological underpinnings, benefits, and challenges, while also exploring their future trajectory in a data-driven marketplace. Introduction Traditional marketing channels often […]
New Music Production Trends: How Suno AI & Others Are Changing the Game
The future of music production is no longer just in studios—it’s in the cloud, powered by AI. In 2025, tools like Suno AI, Udio, and Boomy are redefining how music is created. These platforms let anyone—from professional producers to complete novices—generate high-quality songs with just a prompt. Suno AI leads the movement with its text-to-song platform. Describe a vibe (“80s synth […]
TikTok and Short-Form Video Marketing: The Power of Bite-Sized Storytelling
Short-form video platforms, especially TikTok, have transformed the landscape of digital marketing by enabling brands to deliver authentic, emotionally resonant messages in a matter of seconds. This article examines the conceptual foundations, strategic advantages, and operational frameworks for leveraging TikTok and short-form video marketing as a critical element of modern brand communication. Consumers today are […]
A New Chapter: The Evolution of Storytelling in Indian Cinema
Indian cinema is undergoing a storytelling renaissance. From the elaborate, escapist musicals of the past to the nuanced, genre-bending narratives of today, the shift is both profound and promising. This transformation isn’t just about better scripts or slicker visuals—it represents a deeper change in how stories are conceived, told, and consumed across the subcontinent. From […]
The Influence of Gen Z on Marketing and Consumer Trends
n recent years, Generation Z (Gen Z) has emerged as a dominant force in shaping global markets, business strategies, and cultural trends. Born between 1997 and 2012, this generation is not only highly connected and tech-savvy but also deeply engaged with social and environmental issues. With an estimated purchasing power of over $140 billion, Gen Z represents a […]