360 Creative Director | Digital Media & Gen AI Specialist | Business Communication Specialist
TikTok and Short-Form Video Marketing: The Power of Bite-Sized Storytelling
Short-form video platforms, especially TikTok, have transformed the landscape of digital marketing by enabling brands to deliver authentic, emotionally resonant messages in a matter of seconds. This article examines the conceptual foundations, strategic advantages, and operational frameworks for leveraging TikTok and short-form video marketing as a critical element of modern brand communication. Consumers today are […]
A New Chapter: The Evolution of Storytelling in Indian Cinema
Indian cinema is undergoing a storytelling renaissance. From the elaborate, escapist musicals of the past to the nuanced, genre-bending narratives of today, the shift is both profound and promising. This transformation isn’t just about better scripts or slicker visuals—it represents a deeper change in how stories are conceived, told, and consumed across the subcontinent. From […]
The Influence of Gen Z on Marketing and Consumer Trends
n recent years, Generation Z (Gen Z) has emerged as a dominant force in shaping global markets, business strategies, and cultural trends. Born between 1997 and 2012, this generation is not only highly connected and tech-savvy but also deeply engaged with social and environmental issues. With an estimated purchasing power of over $140 billion, Gen Z represents a […]